We Made Mister Shine
Mister Car Wash is a brand anchored in quality, friendliness and a commitment to exceptional customer service. Their overarching goal is to inspire “shining” experiences. Mister Car Wash contracted Sonder to help translate these overarching principles into a redesigned brand and website.
The Car Wash Brandapplying the brand promise in every interaction
It is often said that a brand is the embodiment of a promise and for Mister, to seize that promise in the car wash industry is paramount. From the moment a driver spots a Mister sign, to when they leave the location with a smile on their face, the brand is committed to providing a memorable experience that creates customers for life.