We Made Mister Shine

Mister Car Wash is a brand anchored in quality, friendliness and a commitment to exceptional customer service. Their overarching goal is to inspire “shining” experiences. Mister Car Wash contracted Sonder to help translate these overarching principles into a redesigned brand and website.

The Car Wash Brand

applying the brand promise in every interaction

It is often said that a brand is the embodiment of a promise and for Mister, to seize that promise in the car wash industry is paramount. From the moment a driver spots a Mister sign, to when they leave the location with a smile on their face, the brand is committed to providing a memorable experience that creates customers for life.

The Experience Starts Online

The All New MisterCarWash.com

We took the same inspiration and feel of Mister’s new brand to create a fully redesigned website. The same tenets of simplicity, friendliness, dynamism and contemporariness were woven into the user interface of Mister’s interactive experience. The new website is easy to use, informative, visually immersive, and provides an engaging user experience.

Home Page
Unlimited Wash Club